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Deanna Brown, President & COO, Federated Media: Content Marketing Done Right

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Ever hear of Mashable? How about Apartment Therapy?

If your an e-retailer and your answer is no – then you definitely need to listen to this podcast! (If it’s yes, you STILL should tune in!)

Why? Because Mashable covers everything that happens online and informs you of how to make the most of your online realm so that, you guessed it, your customers keep coming back. Apartment Therapy attracts droves of readers every day interested in decorating their homes, and thus potential customers for hundreds of you retailers. What do they have in common? They’re both partners with Federated Media Publishing, and here, I talk to that company’s president and COO, Deanna Brown about how companies can make a difference on the social web and grasp the importance and relevance of content, and learn from sites like Mashable and Apartment Therapy, among others. Deanna will speak at eTail - register here to hear more from her and her peers!

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