Gini Dietrich & Geoff Livingston: Marketing In The Round

Marketing and public relations consultant, founder and CEO of Arment Dietrich, Gini Dietrich; and marketing and social media strategist, and bestselling author Geoff Livingston,co-authors of Marketing in the Round describe developing and implementing an integrated marketing strategy for your brand. Gini Dietrich and Geoff Livingston provide the comprehensive strategy of fully integrating traditional media and social media channels. Gini and Geoff present the concept of a holistic marketing approach that breaks down the silos between marketing channels and ends the false dichotomy between traditional and social media. The authors propose an integrated strategy that offers real flexibility within the tactics and techniques that ensure the success of that overall strategy. Gini and Geoff also describe how to measure and improve the outcomes of the marketing strategy in bottom line terms that are meaningful to marketers and business leaders.