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Consultant and educator and author of Idea-Links: The New Creativity, Jim Link describes how CEOs identify creativity as the key leadership competency, but have no idea how to develop creativity in their employees. Jim Link provides evidence that the concept of somehow unleashing creativity is the wrong approach. Instead, Jim Link offers the alternative idea of building creativity as a learned skill. Jim Link shares the techniques and disciplines necessary to developing creativity as a core skill. Instead of the traditional, and often misguided approaches to creativity, Jim Link presents a viable learning process that transforms creativity into another developed skill for all employees. Jim Link also shows how to utilize this new competency as a resource to solve specific problems that challenge the organization.
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