Social media consultant, founder of the Make It Great! Institute, and author of #TwitterWorks, Phil Gerbyshak describes how to use social media to grow your business. Phil demonstrates how businesses can start using social media effectively, and the right way, from the very start. He points out that not all social media platforms are right for every business and shows you how to choose what works best for your company. Phil Gerbyshak dispels many of the myths and misconceptions that have grown up around social media, and explains why these myths can harm your business. Phil provides a guideline for when to realistically expect results of any social media campaign. Learn the real world uses of social media, and how to utilize them to best result for your company,
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