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Jim Camp: Start With NO

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Wayne Hurlbert

Wayne Hurlbert

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Renowned negotiation coach, founder of the Camp Negotiation Institute (CNI), and author of Start With NO: The Negotiation Tools that the Pros Don't Want You to Know, Jim Camp describes why the conventional win-win concept of negotiation is a myth. The author demonstrates that the ideas is really win-lose as tough negotiators will gain unnecessary compromises, as the win-win concept is emotions based. Jim provides an alternative decision based system where you don't have to make needless concessions or lose in a negotiation. Jim Camp guides your through his repeatable and effective system that focuses on your activities and behavior, and not on needs and emotions. Learn how to negotiate and get the outcomes you want in both business and in life.

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