Ed Frauenheim: Good Company:Success In The Worthiness Era

Journalist and co-author of Good Company: Business Success In The Worthiness Era, Ed Frauenheim, describes how companies that are viewed as worthy, in the new social marketplace, are more successful than their less worthy competitors. Ed describes how people are losing patience with bad companies, and prefer to do business with companies that do the right thing for employees, customers, and society. This is the dawn of what Ed Frauenheim calls the Worthiness Era. The author provides the unique and research based Company Index that demonstrates how companies that are deemed worthy have higher share values than bad companies.The world is changing, and Ed offers evidence that bad companies will lose out to their worthy competitors, and shows how ethical and sustainable business models are the way of the future and the choice of customers all around the world.