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Revenue coach and author of Roadmap To Revenue, Kristin Zhivago describes how customers have changed and that salespeople have not changed their approach, resulting in a mismatch between what customers expect and what they actually hear, Kristin Zhivago points out that not only do sales representatives not answer the most important questions from buyers, but neither do their company websites. Kristin demonstrates how to avoid the most common mistakes made by salespeople when working with today's empowered customers, She also provides a roadmap that will guide sales reps along the right path to providing what buyers really want and understanding their new buying process, regardless of the buyer's level of interest or scrutiny of the company, products, or services.
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