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Director of the Yale Center ofr Environmental Law & Policy and the Center for Business and the Environment at Yale University, Daniel C. Esty; and Chairman of the Corporate Eco Forum, P.J. Simmons; co-authors of The Green To Gold Playbook, describe how companies can gain business value through going green. The authors provide practical and money saving ideas for developing and implementing a sustainability strategy. The authors offer green ideas that can be applied to any department of any organization, at any time. Discover how to save money, and how to increase revenue, through green initiatives that provide real solutions for companies seeking to be more environmentally responsible in a world of increasing resource shortage problems.