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Blogger, social media consultant, Vice President of creative services at Professional Blog Service, and co-author, along with Kyle Lacy, of Branding Yourself, Erik Deckers describes the value of a personal brand for business and career success. Erik demonstrates how to utilize social media for developing a personal brand that is both authentic and establishes your expertise in your industry. Erik shares the strategies and tactics needed to create a personal brand from sharing your personal story and promoting yourself honestly to enriching relationships with customers, potential employers, and business collaborators. Learn how to build a personal brand the right way and how to avoid the mistakes and pitfalls that have derailed many personal branding initiatives.
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