Chuck Martin: The Third Screen

Pioneer in the digital interactive marketplace, speaker, consultant, CEO of Mobile Future Institute, and author of The Third Screen, Chuck Martin, describes the strategies and tactics that are essential for marketers in a mobile market. Chuck Martin provoves insights into the untethered consumer who is always on the move. Chuck points out that marketers who fail to understand the untethered consumer will risk losing them as customers. Key mobile innovators, from both large and small brands, are becoming the mobile platform providers of the future.Chuck Martin guides marketers with a horizontal view of the ways that companies can connect with consumers in the mobile space.