Branding consultant, thought leader and co-author of Brand Atlas: Branding Intelligence made Visible, Alina Wheeler describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. Alina describes the most important and leading edge brand concepts that are transforming branding everywhere. With the twenty-first century consumer enjoying unprecedented power, brand builders need to stick to the basics of their brands, while remaining calm in a rapidly changing world. Learn how to seize those unique and profitable brand opportunities when they arise.
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