Paul Jankowski: How To Speak American

Leading brand strategist and author of How to Speak American: Building Brands in the New Heartland, Paul Jankowski shares ideas for connecting with the consumer in America's New Heartland. He describes the values, rituals, and symbols that resonate with the heartland consumer. Comprised of the Midwest, the Southeast, and parts of the Southwest, the New Heartland offers unique challenges and opportunities for branding and products. Partly marketing guide, and part societal study, the book provides Paul Jankowski's unique insights into the consumer buying habits of this vast and important region. Discover the keys to branding in the New Heartland.