Open innovation and crowdsourcing thought leaders, and contributing authors in the collaborative, multi-author anthology A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts Renee Hopkins, Gwen Ishmael, and Stephen Shapiro share their thoughts on the critical importance of understanding the principles of open innovation and crowdsoutcing for fresh idea generation. The guests provide in depth background to what open innovation is all about, how to apply it successfully,and how implement the concept in any organization. The guests provide information on creating an open innovation and crowdsourcing friendly company culture, and how to select the right people for the innovation team. Learn how open innovation and crowdsourcing can build your business.
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