Cutting edge marketer, speaker, entrepreneur, and author of Reinventing The Wheel, Chris Zane shares his business philosophy that transformed his small bike shop into a multi-million dollar company. Chris demonstrates how extraordinary customer service is the secret to business success. Instead of thinking about selling, Chris Zane recommends a focus on building trust through finding opportunities to wow your customers. Regardless of the type of business, Chris Zane suggests far exceeding expectations, and create lifetime customers for your business. Chris shows how building relationships and selling an extraordinary experience will lead to success for bth the business and its lifelong customers..