Acclaimed blogger, social media expert, and author of Welcome to the Fifth Estate, Geoff Livingston shares his ideas about the importance of a proper social media strategy. Geoff describes the benefits of understanding social media within an cultural context and why this recognition is critical to social media success. Geoff Livingston goes far beyond the usual discussion of social media tools and technology, and enters the realm of society and culture. He offers his advice for developing a successful, meaningful, and measurable social media strategy, and how to avoid the mistakes and pitfalls that trap the unwary.
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