Long time journalist and member of the IBM communications department, and co-author of Making The World Work Better, Steve Hamm, shares insights into the achievements, challenges, and transformation of corporate icon IBM. Stevehamm describes how IBM was not only instrumental in spearheading technological innovation, but also influenced the development of society and changed the way that people think and work. At the same time, Steve points to the immense transformation made within the corporate structure and culture of Big Blue itself. Led by the legendary Thomas Watson Jr., IBM was an innovator in many of the corporate structures and personnel management practices seen all over the corporate world today. Discover the lessons learned by IBM as it reinvented itself over and over again, and how those same lessons can be applied to any company regardless of industry.
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