Ian Alexander Martin: Book Publishing Trends & Challenges

Independent book publisher and President of Atomic Fez Publishing, Ian Alexander Martin, shares his views on current and future trends in the publishing industry. Ian describes the challenges facing publishers in the current economy and with the rapid changes taking plac ein the publishing industry. Ian shares his thoughts on genre busting fiction, developing a niche market for specific titles, and how an author can get published in today's highly competitive marketplace. Ian also offers some advice for successful online book marketing including some very unique and unexpected tactics for which Atomic Fez Publishing has become famous.