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Bill Fischer: The Idea Hunter

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Wayne Hurlbert

Wayne Hurlbert

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Recognized thought leader, Professor and Program Director of Executive Training at IMD, and co=author of The Idea Hunter, Bill Fischer describes how ideas are possibly the most valuable asset in today's information economy. Bill Fischer dispels the myths about how ideas are generated and who discovers them. He points out that ideas do not spring from innate creativity or even from brilliant people. Instead, ideas are found by people who develop the habit of looking for them. A great idea may not even be an original idea, but may be one that is already in wide circulation, awaiting its transformation into a viable innovation. You will learn how to develop a a method for finding ideas, and learn about the DeepDive process for creating ideas and working them into solutions.

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