Pamela Rutledge & Bonnie Buckner: Transmedia Marketing

Adjunct faculty at UCLA Extension and Fielding Graduate University and Co-founder of A Think Lab Pamela Rutledge Ph.D.; and Adjunct faculty at UCLA Extension and Fielding Graduate University Co-founder of A Think Lab, Bonnie Buckner Ph.D., They are also course instructors at UC Irvine Extension where they are teaching a course in “Transmedia Marketing Through Storytelling.”. They describe the importance of psychology to Transmedia Marketing. The guests demonstrate how storytelling is a viable strategy for enhancing audience engagement. Discover why Transmedia storytelling is the future of marketing. Learn how social media is an engaging marketing tool. You will also find out how to create engaging and effective social marketing campaigns.