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Carol Sanford: The Responsible Business

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Wayne Hurlbert

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CEO of InterOctave, Inc., Carol Sanford describes how businesses are adding another element to building an influential and profitable organization. That new aspect is: Be Responsible. Carol Sanford considers a responsible business to be one that that goes far beyond being green. She offers the concept of being a co-creative partner in ensuring the vitality and health of all of the communities where it exists. For Carol Sanford the responsible business practices an entirely new type of management. The commitment of an organization to build better communities and and a better world creates a better company. It is also good business.

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