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Jonathan Byrnes: Islands Of Profit In A Sea Of Red Ink

  • Broadcast in Business
Wayne Hurlbert

Wayne Hurlbert


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Senior Lecturer at MIT and President of Jonathan Byrnes & Co., Jonathan Byrnes describes how even with everyone in the company meeting their sales targets, it is still possible to lose money. 40% of the operations of companies are unprofitable by any measure and only 20% are making money. Instead of thinking about profits, too many companies are fixated on revenue and costs. Jonathan Byrnes recommends thinking about profits in this Age of Precision Markets. What worked in the previous Age of Mass Markets is not effective today. Jonathan Byrnes shares his ideas for transforming a company into a profitable one. Every company has the potential to increase profitability when some old myths are forgotten and thinking of profits becomes the corporate culture.