AnnaMaria Turano: Shopper Marketing

Marketing expert and executive director of MCAworks, Anna Maria Turano describes how shoppers have changed their buying habits and how businesses must adapt to meet the new reality. The concept of time has changed for consumers in ways that impact on how companies must change to take time shift and time pressure into account. AnnaMaria describes how marketers can balance customer time shortages with potential for lengthening the shopping experience as well. Discover why companies don't always consider buyer behavior when planning their marketing campaigns. Learn how to integrate time factors into marketing and shopping experiences.