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James Mathewson: Audience, Relevance & Search

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Wayne Hurlbert

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New media analyst and Editor-in-chief of ibm.com James Mathewson shares his insights into writing engaging web copy that achieves top search results. James describes how to use long tail phrases and keywords that are searched by real people. Learn how to get to the point faster in your copywriting, and how to create relevant content for diverse audiences. James also demonstrates how create copy that engages while achieving strong sales results. Learn as well how to use social media effectively to share your content.

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