Bob Burg: Go-Givers Sell More

Speaker, former sales professional, and author Bob Burg describes how traditional sales techniques and ideas have it all wrong. Bob Burg turns those ideas upside down, and presents the Go-Giver concept of giving is more effective, as well as more rewarding for both the sales representative and the customer. For too long, sales people have been thinking in terms of getting, as opposed to giving and helping others. In his counter-intuitive message, Bob Burg describes the five laws of real, effective, and lasting sales success.