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Ava Seave: The Curse Of The Mogul

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Wayne Hurlbert

Wayne Hurlbert

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Consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. She describes how the media companies are failing as businesses through misguided business goals and through belief in many myths including their content being king. She shares how the media can overcome these challenges, even in an internet world, and become successful and responsive companies.

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