Mark Lake: The Inventor's Puzzle

Author, change agent, and technology and innovation entrepreneur Mark Lake describes how despite billions of dollars spent annually on innovation, many of these innovative companies fail. Partly due to inexperience and to bad judgment by owners and managers, companies and their innovative products fail to succeed in the market place. Mark Lake describes five very predictable problems that can arise and derail even the most innovative companies. Mark shares his real world, hands on experience that will keep these companies operating successfully, while meeting business challenges head on. At the same time, Mark Lakes shares the characteristics shared by successful entrepreneurs who have succeeded where others have failed.