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Rafi Mohammed: The 1% Windfall

  • Broadcast in Business
Wayne Hurlbert

Wayne Hurlbert


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Author, pricing expert, and Founder of Culture of Profit LLC, Rafi Mohammed describes how pricing of products and services has long been overlooked as a powerful business strategy. He discusses how various pricing techniques can ensure the highest profit even during an economic downturn. Rafi dispels many of the myths surrounding pricing and provides a starting point for a serious reevaluation of pricing policies within companies. With pricing strategies being so underutilized in companies, a stronger approach to pricing strategy can yield immediate profit gains. Learn many of the revolutionary pricing strategies available to your company and discover how to increase profits through proper pricing techniques.