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Mark W. Johnson: Seizing The White Space

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Wayne Hurlbert

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Author, strategic innovation thought leader, and co-founder and Chairman of Innosight, Mark Johnson provides an in depth look at what it takes to conceive and implement an innovative business model capable fo transforming markets. He also examines some of the leading edge companies who are embracing these strategies. Mark creates a road map for leaping into what he calls the white space of opportunity for companies to transform and renew themselves. This white space exists outside of a company's usual mode of operation and presents an opportunity for growth and fresh thinking on innovation. Business model innovation provides a language and framework for understanding both the core of the enterprise and the white space that is hoped to be seized.

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