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Sally Hogshead: Fascinate: Your 7 Triggers To Persuasion & Captivation

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Wayne Hurlbert

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World renowned brand consultant and speaker Sally Hogshead shares her insights into what makes some people, companies and products truly fascinating to others. She describes the seven triggers that ignite our fascination, and how they differ from person to person. By understanding and utilizing these triggers in sales and marketing, a brand can become truly fascinating regardless of its innate characteristics. People want to be fascinating as well, and companies offering those secrets to fascination will be rewarded amply. To be heard in today's crowded marketplace, it's critical for everyone and all companies and their brands to understand what it means to be fascinating to others.

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