Nilofer Merchant: The New How

Founder and CEO of Rubicon Consulting, and author Nilofer Merchant redefines the way companies create strategies and win new markets. She understands the importance of business strategy needs to be revised and turned upside down. She shares how to include employees in the collaborative strategy creation process, to get them engaged and motivated to implement the strategy effectively. The recognition that strategy and execution are intertwined, is critical to developing a strategy, and to putting it into action effectively.