Larry Harris: And Party Every Day: Inside Story Of Casablanca Records

Author and co-founder of the legendary Casablanca Records, Larry Harris shares the real inside story of the meteoric rise and sudden crash of the record label. He describes the brilliant, yet inevitably doomed Neil Bogart, founder of Casablanca, and his groundbreaking marketing and promotional concepts. The story of Casablanca is one of a business rise to the top, based on real talent, innovation, perception being reality, and marketing genius. Known as the label of KISS, Donna Summer, and disco, Casablanca used marketing concepts that were ahead of their time. The definitive, and ultimate insider story of 1970s icon Casablanca Records, provides critical lessons for all types of businesses today.