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Timothy Keiningham & Lerzan Aksoy: Why Loyalty Matters

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Wayne Hurlbert

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Authors and acclaimed loyalty experts Timothy Keiningham and Lerzan Aksoy describe why loyalty is important in people's lives and for businesses. The authors share their groundbreaking research and multi-faceted study into the nature of loyalty. They describe what loyalty is and what it is not. They share the secrets of putting the power of loyalty to work in your personal and professional life.

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