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Linda Goodman & Michelle Helin: Why Customers Really Buy

  • Broadcast in Business
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Wayne Hurlbert

Wayne Hurlbert


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Authors & business consultants Linda Goodman & Michelle Helin describe why customers really buy & how they make their decisions. The guests dispel many long held myths about buying behavior & replace those myths with hard research based data. Learn about the importance of emotional triggers & their role in the buying process & how to employ them successfully in your sales & marketing efforts.