Warren Ross, Small Business Marketing Consultant  

Today we are going to talk about the basics of customer service. Most businesses focus on what they want and not on what their customers really want. Today we will talk about the difference again using Darrell's natural organic bulk food delivery business www.AzureDelivery.com as our example.

What is customer service?

1.    Customer service is learning what your paying customers really want and giving it to them.  IT IS NOT doing what you think your customers want.
2.    Customer service is listening to your customers. IT IS NOT guessing what your customer’s want.
3.    Think like a customer when you establish your customer service policies and procedures. DO NOT LOOK AT EVERYTHING ONLY FROM THE OWNER’S PERSPECTIVE.
4.    Customer Service is a very pro-active business solving activity. It is not a putting out fires mentality.
5.    Customer Service success or failure should be measured by number of customer referrals, and number of repeat customers, not by customer complaints or how you feel you are doing.

We will be looking at examples of how to practically apply these lessons in customer service with examples from the organic & natural bulk foods & related products delivery business that Darrell operates in Utah and South Idaho www.AzureDelivery.com. If you have questions about this business you can go to their website, or you may contact me at www.WarrenRossConsulting.com. 

To your success,

Warren Ross
Warren@WarrenRossConsulting.com