Warren Ross, Small Business Marketing Consultant  

Today we are back and we will be talking about how to deal with a small business that is dealing with a change in the economy that effects their business. This can happen in good times as well as bad times. What seems to happen is that when you customer’s buying habits change, many small businesses do not change and they then go out of business blaming the economy, or Wal*Mart, or whatever they feel changed their customer’s busing patterns.

So what can a small business do to overcome a buying habit change that happens to their business?

1.    Pay attention! The first thing that happens to many small business owners is they don’t see it coming and so don’t have time to react. In our example, of www.AzureDelivery.com we have noticed that the per invoice purchase has been dropping, so now you have to become very proactive in increasing the number of invoices.
2.    Think outside the box to come up with ways to change your business to meet the new buying patterns of your customers.
3.    Now that your customers want something different. Find out what it is and give it to them.
4.    Look for new revenue streams for your business. Find new ways to attract customers or re-invent your business to meet the new demands. In our example, www.AzureDelivery.com is now doing localized google adwords campaigns with a separate landing page, www.AzureDelivery.com/free-catalog.html to “re-invent” the customer acquisition process and change to the customer’s new buying patterns.

Join us with your questions and enjoy the natural organic foods delivery business,  www.AzureDelivery.com , example and learn how to deal with today’s new economic environment in your small business.

To your success,

Warren Ross
Warren@WarrenRossConsulting.com