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7 keys to making your brand work for your business

  • Broadcast in Business



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Welcome to Business Black Belt!
My ongoing series on business development.

Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur who offers some keen insights into building your business.

I'm talking with long-time business brand strategist and graphic designer Howard Lim, founder, of Los Angeles-based HOW Creative. Howard has been building brands for more than 20 years. His passion is transforming products and services into rich brand experiences. He has shepherded the brands of companies like Apple, Disney, Honda -- adding billions of dollars to profits and value. He is a frequent speaker at business conferences, and through his workshops, has taught more than 35,000 entrepreneurs how to build distinctive brands that connect with customers intellectually and emotionally, proving that an authentic brand accelerates growth, profit and value.

1) What is a brand and what is it not?
2) When should you brand?
3) How important is your brand to different media devices, such as mobile devices?
4) Is branding for all size companies?
5) What is the ideal way to build your brand?
6) What have you branded?
7) Why is branding the most important asset to a business?
8) How does branding influence your inside culture?

To learn more...
Click here to learn more about: Howard Lim
Click here to learn more about JIAN and our suite of Business Development Apps
Click here to learn more about Burke Franklin