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Smart Marketers Link with Good Causes to Build Sales

  • Broadcast in Business



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Welcome to Business Black Belt!
My ongoing series on business development.

Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur who offers some keen insights into building your business as well as their own experience working with investors.

Today, I'm talking with long-time attorney, Linda Lattimore who is a seasoned lawyer, corporate executive and business strategist with skills and experience, both domestically and internationally, as General Counsel and litigator across many  industries, segments and geographies. In 2006, Linda founded the WGN Global Fund, whose mission is to support women, both domestically and internationally, who require financial assistance and education to start and grow their businesses.

Some ideas for our discussion:

  1. Customers have changed their purchasing patterns and what it means to you
  2. How to draw customers to you rather than push them away with aggressive old school selling techniques
  3. Why Corporate Social Responsibility is expected by your investors and customers
  4. How small companies can participate in social responsibility to create win win situations for their cause and their own bottom line.
  5. Benefit corporations and how entrepreneurs can benefit from being identified as a B company

To learn more...
Click here to learn more about: Linda Lattimore
Click here to learn more about JIAN Business Development Apps
Click here to learn more about Burke Franklin