VoARadio

VoARadio

×  

Follow This Show

If you liked this show, you should follow VoARadio.

How To Dream Up Your Own Million Dollar Headlines - P.II

  Broadcast in Marketing

Call in to speak with the host

(323) 792-2972

http://MailOrderInTheInternetAge.com Featuring Ted Ciuba and Chap Oscar, two writers on the frontlines every day, revealing the importance of and the simplicity of killer headlines…

No one can dispute the popular copywriting wisdom that says,

"The headline is the most important part of your ad."

That's true online and offline, in a brochure, a telephone greeting, a website, and your sales literature.

Headlines get attention. Headlines call out to the self-interest of your true prospects. If the headline fails, all your effort in the body won't even get seen, which prompted the legendary copywriter John Caples to say:

"If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline." – John Caples in Scientific Advertising

Scientific Advertising available at:
http://go.ThinkRich.com/scientificadvertising

If you sell anything, this could be the best investment of your time all year.
.
.
Catch more enlightening episodes with host Dr. Ted Ciuba, sidekick Chap Oscar, and their wide array of guests aligned to…
“All things in the Spirit of The New Think And Grow Rich”
at http://ThinkRichRadio.com

Today's segment: "How To Dream Up Your Own Million Dollar Headlines - Part II"
Tags:
Yale university hot selling words
copywriting
million dollar headlines
how to write headlines
john caples
h:234089
s:4775655
archived

Comments

 comments