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Business Black Belt - Marketing to land customers & capital

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Welcome to Business Black Belt!
My ongoing series on business development.

Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur who offers some keen insights into building your business as well as their own experience working with investors.

Today I'm talking with Robert Johnson of Business Growth Masters, a Silicon Valley-based consulting firm specializing in marketing to land start-ups their first customers and capital. Bob has more than 25 years experience managing in BIG companies as well as 15+ years in small business development and financing!

Some ideas for our discussion today:

  1. How to develop your plan
  2. Why to not have someone "write a plan" for you
  3. Selecting your capital strategy early on
  4. Start-up considerations -  the sequence
    Things that don't need big $$$!
  5. Target markets - how to choose
    (more is not always better)
  6. Important ingredients to the business plan
  7. Where most people's bubbles get burst and how to get beyond it
    Build it & they will come
    My idea is so great - everyone will want to invest
  8. Crazy expectations you've seen and how to reign them in:
    All I need is money!
    If I can get in front of people with money, they'll invest!

To learn more...

Click here to learn more about Bob Johnson & Business Growth Masters
Click here to learn more about Jian and our suite of Business Development Apps
Click here to learn more about Burke Franklin

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