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Lynn Pierce Show Guest Lorrie Margan Ferrero Copy Writing

  • Broadcast in Business



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Great copy increases your sales. Every business needs salesmanship in print and that's copy writing.

Experts agree that women hold the economic power in the consumer world today. Not only do they have more access to money, freedom, and decision-making than ever before, but they also buy for the masses (themselves as well as for their families and friends). Old School marketing methods used to work only a few short years ago, but are based on out-dated models from nearly 100 years ago when women didn’t have a paycheck or much say in how household income was spent. Things are VERY different today!

Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry.

Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

Whether you’re a male or a female marketer, women demand to be courted before, during, and after the sale. No more wham-bam-thank-you-ma’am. She wants a RELATIONSHIP with you. So if you’re looking to get in bed with your brand you had better learn the NEW MARKETING RULES in town.

When you listen to Lorrie’s story you’ll get several success keys you can use in your success blueprint.