The beautiful world of cosmetics is a place of tough competition. It is all about selling the most innovative products to men and women that want to look like twenty when they are sixty. Irina Kremin is one of these powerful women that make a difference. Her mission is to step beyond commercial targets and to connect people in the cosmetics industry to innovate together.
Irina is the renowned founder of KGS - Knowledge Goes Social, providing conference and event services. With her Global Cosmetics Community she offers millions of cosmetics experts a platform to connect and to develop innovative products, brands and Marketing concepts together.
In this radio show, Irina offers powerful insights into how to rocket your ideas into enterprise based on her own stories. She shares with us her formula to succeed and tells us why outsourcing is an existential question for a business owner and how it gave her own business a great boost. Irina shares her knowledge about how to build a first enterprise vision and business model. As an experienced Marketing and Sales expert she also gives great hints on how to build a brand.
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