Found Money. Uncovering Hidden Profit & Cashflow In Your Business

The author of "Found Money" Simple strategies to uncover the hidden profit and cashflow in your business, Steve Wilkinghoff is our guest at Virtual Coffee today. Michael Gerber, Michael Port, Jay Conrad Levinson among others clearly believe Wilkinghof got it right and I'm curious!

As always, we'll skip the small talk and cut to the heart of the man along with addressing such areas as:

• Why the worst method of marketing is often the first used.
• Why "Getting More Customers" is often the most ineffective method of growing your business.
• Why it isn't enough that your business is profitable, it must also be cashflow positive
• Why most businesspeople actually under-price their products and how to find the best price for your products.
• and most importantly, why you should care especially now in this new economy.

Connect with Steve on twitter @SteveWilkinghoff on twitter or http://www.FoundMoneyBook.com/