Your Brand, The Remix

New year, new attitude, new...brand? Well it's the remix and it's time to take an audit of your brand and decide where you go from here. A lot of small businesses struggle with an identity crisis when they feel they've outgrown their original purpose or message, or that their target market has shifted. How do you comfortably transition customers to accept the new direction? How do you decide what that brand should be? How do you maintain continuity of your brand even when you've changed direction? Well tune in and find out how to deal with change, how to make your customers comfortable during this period of readjustment, and how to keep your core values, mission and messaging as your brand makes a shift. Also learn how to avoid brand confusion and how to not alienate current customers.