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Pink Ghetto? What?

  • Broadcast in Women
Views from the Top

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Pink Ghetto is not a new term, yet although it's frequently mentioned in the media and the tech community, some people aren't familiar with the term. Is it derogatory? Is it accurate? Does it accurately depicts women in tech startups? Pink ghetto implies that women are starting more and more tech companies that focus on beauty, cosmetics, flash sales, kids and fashion, and that instead of launching "real" tech companies that solve a problem or provide a solution, women default to those categories because it's easier or expect of women.

Women continue to lead the way in startups and there are accelerator programs designed to help women start tech companies. But who determines what a "real tech business" is? Is it fair to label them based on the type of tech business they choose to start? 

Join me as I discuss the term, why it's got some women up in arms, and how we can shift the perceptions of women owned tech startups.

If you'd like to weigh in on the terms or share your own experiences, please join our chat room or call in 347-215-9362.