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Power Branding

  • Broadcast in Work
Views from the Top

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Your professional brand is the most important tool in your career arsenal. You'd better define your brand before other people assign one to you. Your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career or business. It's more than making sure your personal brand reflects who are as a person. It's also making sure that the information available about you online (and off) is visible, available, and relevant to where you are in your career and where you want to go next. A professional brand is important for anyone who is building their career or business. It also ensures that your professional capital is worthwhile. It's important to create a brand that portrays you in a professional light and provides employers and contacts with a strong positive impression of you as a high-caliber individual who would be an asset to their organization or circle of influence. Join my guests as we discuss the how's and why's of building your brand, best practices for keeping it relevant and how to position yourself as a hot commodity.