With Andy Milligan, co-author of Bold – how to be brave in business and win
Join us for an engaging discussion with Andy Milligan, a leading international consultant on brand and business culture.
Andy will share with us the insights from his book that has recently been awarded the CMI Management Book of the Year Award.
BOLD is the story of the brands that do win – and how they do it. They thrive because they have the courage to pursue purpose beyond profit, to challenge conventional thinking, to engage and entertain their audiences and create an almost cult-like following. They are not just different, but dramatically different. It requires courage, conviction and imagination to be bold.
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