Call in to speak with the host
with Bob Burg, Co-Author of The Go-Giver
Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well. You cannot control “The” Economy but you can absolutely control “Your” economy.
When Bob Burg, coauthor of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently providing value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.
However, one wonders: “Isn’t that kind of naive?” “Isn’t that just feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get. So, isn’t this simply bad advice?”
Actually, not only is it not naive, it’s quite practical. And, again, for very concrete reasons that Bob will persuasively explain . Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:
“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
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