Learn how to leverage the core values of social media: caring and sharing.
People join social networks to socialize, not to be bombarded with sales hype and press releases.
Let genuine altruism be your focus in social media, and you'll gain a strong competitive advantage.
This customer-centric strategy requires you to share your expertise, post links to authoritative information, and provide how to tips that demonstrate your professional insight.
Most companies don't know this secret to social media success. They see social networks as just another category of platforms to broadcast a one-way message to passive audiences.
Interact, be a warm and interesting person, and your social media marketing will positiion your company as the top of mind choice.
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