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Marketing For A Purpose

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Cheval John

Cheval John


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Sanjay S. Mehta (M.S., Ph.D., University of North Texas) is Professor and award winning educator and scholar of Marketing at Sam Houston State University, Huntsville, TX. 

He has presented and/or published over 150 articles at refereed conferences and in peer reviewed academic journals.

His work has been published in numerous journal including: Journal of Asian Business, The Cornell H.R.A. Quarterly, Journal of Professional Services Marketing, Health Marketing Quarterly, Journal of Customers Services in Marketing and Management, Journal of Business Strategies, and Journal of Business and Entrepreneurship. 

Harold Augenbraum is Executive Director of the National Book Foundation, presenter of the National Book Awards. He has published seven books on Latino literature of the United States, including Growing Up Latino (1993, with Ilan Stavans), The Latino Reader (1997, with Margarite Fernández-Olmos), U.S. Latino Literature: A Critical Guide for Students and Teachers (2000, with Margarite Fernández-Olmos), the Encyclopedia Latina (2006, with Ilan Stavans), Lengua Fresca (2006, with Ilan Stavans) and, with five colleagues, the Norton Anthology of U.S. Latino Literature (2010). For Penguin Classics he translated Alvar Núñez Cabeza de Vaca’s Chronicle of the Narváez Expedition (2002), and the Filipino novelist José Rizal’s Noli Me Tangere (2006) and El Filibusterismo (2011).   His most recent book was an historical edition of the Narrative of the Narváez Expedition, published in December by Lakeside Classics.

 He will bring National Book Awards on Campus to Sam Houston State on March 31st, featuring writers Lucie Brock-Broido, Téa Obreht, and Gene Luen Yang.