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Are you at a loss as to how to connect and communicate your business value to clients and customers across generations? You are not alone. In today's business world we now have 4 generations of workers and 5 generations of buyers. Trying to communicate the same message to boomers and bloggers can become a challenge. So, how do you connect with your potential client base when it spans such a wide rage of communication preferences?
One of the most unifying and memorable ways to communicate is to use strategic storytelling in business. Every generation likes a good story well told! Everything you do, from establishing your brand, to designing your website, to pitching a client, to interviewing for a job--all of which will likely be to audiences of different generations--can become more captivating and memorable with a story.
Join Coach Sherry and Diane Windingland of Small Talk Big Results, to learn why using stories strategically in business can bridge the generational divide and learn how you can craft your own business stories in Communicating Your Business Value through Story Telling on The BrainBox Trust.
Note: This is a new, rebroadcast of the show that aired on December 11, 2012. That show has been removed do to sound issues.
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